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Three Sun Possums: brand and marketing

Project type

Website redesign, content creation, social media, paid social, Google ads, Google Merchant Centre, Facebook Shop, photo retouching

Date

April 2035

Location

Adelaide, Australia

Date

2022 - ongoing

Description

The founder of Three Sun Possums came to me when her business had reached the point where its growth depended on professionally produced content, and a website redesign. I took her existing content and reshaped it into new videos, animations and imagery to bring her brand to life on social media and improve the Three Sun Possums online shopping experience.

Video editing for social media.

Vertical video created for social media share, 2024.

Three Sun Possums website design and build.

Marketing Support redesigned the Three Sun Possums website in 2023, added a SEO layer and optimised it for fast loading.

Video creation.

Vertical video created for social media share, 2024.

Image retouching.

Image retouched and clear cut for the online catalogue.

Image colour correction and retouching

Social media video content

Using animation and some clever graphics, we repurpose existing content for social media.

Image manipulation

Three Sun Possums had a great shot of a girl laughing but needed an additional child added for a specific communication (see following image).

Image manipulation

Second child added to an existing image, adjusting colours and shadow to make it look authentic.

New promotional asset created from existing content (click to play)

This was used as a Reel in Instagram and Facebook.

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