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StretchSense: marketing and content

Project type

Omni-channel marketing, product management, creative direction

Date

2022

Location

Auckland, Seattle, London

Client

Sensor Holdings Limited trading as StretchSense

Description

We built StretchSense's marketing functions from scratch, resulting in 300% year on year growth in lead generation over 3 years.

Our broad creative, digital and marketing skillset meant we were able to deliver everything from workflow improvements through to design, social media, environmental graphics, webinars and corporate communications.

Digital marketing results

Through improved digital marketing, we grew brand awareness for StretchSense and ran paid social to generate sales leads (SQL).

Marketing campaign strategy

When StretchSense needed a new marketing campaign for the US market, we developed a marketing strategy that matched an animated character demonstrating the product to trending themes that would resonate with our target audience and increase the likelihood of viral shares. Our character used sign language to sign the words "love at first sign" to align the campaign's launch leading up to Valentine's Day, and we included a hand pose used by popular Korean boy band BTS that symbolises a love heart.

Brand identity development

We transitioned the StretchSense brand positioning from "garage inventors" to professional and premium.

Art direction of product photography

We worked with professional photographers providing art direction, merchandising and photo retouching.

Content production

We directed content produced by the StretchSense motion capture team located in Seattle managing brief development, contingencies and budget.

Omni-channel marketing

We provided creative direction to produce a broad range of assets from 3D motion graphics to electronic billboards.

Strategic partnerships

We sourced partners who would promote StretchSense products to their audiences and customers.

Podcast production

We provided editorial advice and digital marketing for the StretchSense YouTube channel including its podcast "T-Posers".

Trade show exhibition design and production

We produced a number of international trade shows for StretchSense between 2021 and 2023, designing exhibition layouts, sourcing rental equipment and managing remote production of collateral.

Trade show operations

StretchSense trade show at Siggraph, US.

Trade show exhibition design

Design of trade show booth for StretchSense at the Game Developers Conference (GDC), 2022.

Trade show results

Game Developers Conference 2022.

Graphic design

In addition to marketing services we also provided branding and graphic design for StretchSense collateral, presentations and corporate communications.

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